Current roles
- MBA/MPP Candidate University of Maryland
- Graduate Assistant UMD School of Public Policy
What I’ve built
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Gaucho Plugins
Seven WordPress plugins, three of them Stripe payment products, with 10,000+ active users in 100+ countries.
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Brand on Fire
A web and digital-strategy agency that has built and maintained 60+ small-business sites, most of them long-running clients.
Selected writing
The economic impacts of United Nations peacekeeping operations: growth versus level effects
In 39 conflict-affected countries, UN peacekeeping did not raise GDP growth but raised the level of GDP per capita by 1.08–1.92%.
Strong Customer Authentication (SCA) for WordPress Plugin and Theme Developers
What PSD2’s Strong Customer Authentication rules mean for plugin shops selling online, and what changes at checkout.
How do WordPress Plugin Developers Make Money?
How commercial WordPress plugins earn revenue, and what developers can realistically expect to make.
Nailing First Time User Experience (FTUE) for WordPress Plugins and Themes
Designing the first few minutes after installation, which is when most users decide whether to keep a plugin.
Before this
- 2019–21 Head of Marketing, Freemius Led a six-person team during 30–40% year-over-year growth and wrote 17 articles for software founders.
- 2018–19 Consultant, SCHORISCH Gruppe Advised executive leadership on digital outreach to policymakers and waterway-infrastructure decision-makers.
- 2016–17 Volunteer, U.S. Peace Corps Coordinated community economic development for a 14-volunteer cohort and built digital-literacy training for local officials.
- 2015–16 Head English Teacher, Education First
- 2013–14 Program Assistant, USAID, Asia Bureau Supported the Assistant Administrator and the Bureau in overseeing $1.2B+ across 20+ countries.
- 2010–12 Fellow, Institute for International Public Policy (PPIA)
- 2008–12 B.A. Political Science and B.A. Business Administration, cum laude, Honors, Dominican University of California
Talks & media
It’s Not About You, It’s About Your Customers: Building a Successful Plugin or Theme Business
Accepted; the event was cancelled · Bangkok, Thailand
How Freemius is Helping WordPress Businesses
Podcast interview with Ganga Kafle